« Escape through
the art
of make up »

  • Brand strategy
  • Visual identity
  • Brand universe
  • Design language
  • Primary & secondary packaging
  • Retail concept

How to be recognized as the creative and iconic brand in the make-up world ?

Marie Dalgar is a young Chinese cosmetics brand created in 2006, well renowned in the Middle Kingdom thanks to its revolutionary mascara, which was very popular among Chinese women. BETC Design’s work consisted in redefining the brand territory, its positioning, its values and vision.

The agency therefore redesigned the logo by integrating the brand name in white letters into a sober yet chic black square. To underline the brand’s creativity, we came up with a black frame to border all the communication supports. The black thus becomes Marie Dalgar’s referent color, reflecting both its know-how and sense of innovation.

The black thus becomes Marie Dalgar’s referent color, reflecting both its know-how and sense of innovation.

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