How to build status and iconicity to a brand delivering a product as simple as water ?
Since water is such an important component to our physiology, it makes sense that the quality of the water we drink should be as important as the quantity of it we need for our well-being.
So when asked to design the new iconic identity for Evian, our primary concern was to ensure that customers understand how pure, untouched, and celestial Evian water is and how it can benefit them. With this perspective, there was only one way to enlighten and elevate the brand: turn the three peaks into an icon, a universal symbol of purity and quality.
The pink color became the lifestyle color of the brand, giving a different perspective to all its commercial actions (Packaging, Merchandising and Events).