How to find a precise brand position and proper storytelling for a historical essential oil skin care brand ?

Created in 2001, Rominz is one of the leaders of essential oil skin care brand in China. Since 15 years, the brand is dedicated in providing simple, safe, efficient natural essential oil skin care products. But the brand story is too complicated, lacks a precise brand position, and a differentiation between the competitors, brand visual identity and packaging design language are no longer up to date, which can not attract young consumers any more.

To solve this issue, we reinforce the nature, center the brand’s skin care culture. And create a series of poetic, sensorial, colorful illustration, the unique voyage concept: every Rominz product is like a postcard from your friend, every product is a warm story, it comes to you with a sincere care. Focusing the brand value on love, nature, and sanity, Rominz becomes a nature traveler and deliver, who selects nature, and broadcast to its consumer with love and caring.